Design with Care. Build with Purpose.

Virtual Agency

I bring an adaptive mix of strategy, product design, website design, UX/UI, and front-end development to every project, and I guide product development and backend engineering with a trusted network of collaborators. Together, we operate as a boutique, full-service virtual agency—designing and building custom websites, web apps, and digital products for clients ranging from small businesses to large enterprises and organizations.

Contractor

As a contractor, I plug into teams of all sizes to support product design, UX/UI, website design, front-end development, and system architecture. Whether you need a design partner to shape a product, refine a design system, or help deliver a large-scale website or app, I adapt to your workflow and work alongside your team as a reliable, senior contributor.

Let's Collaborate!

Strategy & Design Direction

Framing goals, audiences, constraints, and success metrics, and guiding projects from start to finish with clarity, alignment, and a high standard of care.

Project Planning

Clear documentation, shared schedules, and communication that keep teams focused and moving confidently from discovery through launch.

Website & Product Design

Designing systems with purpose—not just screens—balancing content, functionality, and real-world business needs.

UX Design

Shaping intuitive user experiences through thoughtful interaction design and information architecture that reduce complexity and make content easy to understand and navigate.

UI Design

Creating rich, engaging interfaces supported by cohesive design systems—balancing aesthetics, creativity, and consistency while enabling scalability over time.

Frontend Development

Building responsive, performant interfaces with clean, maintainable code that brings design intent to life across devices and browsers.

Website Optimization

Ensuring websites are accessible, search-ready, and structured for modern AI-driven discovery—supporting usability, visibility, and long-term resilience.

Website & Product Development

Designing and building websites and digital products with scalable, well-structured content management systems that enable long-term growth, adaptability, and ease of ownership.

Website & Product Development Oversight

Collaborating with trusted development partners to guide website and product development and integrations—helping teams make sound technical decisions that support the product, the design, and the people who use it.

Websites often lose users under the weight of too much content, unclear structure, and unfocused functionality. Over time, well-intentioned additions pile up, priorities blur, and the original purpose of the product gets harder to see. My process begins by eliminating the excess—focusing on what truly matters so the experience feels clear, usable, and intentional again.

Designing and building digital products requires a broader, product-level view—one that looks beyond individual pages or features to consider strategy, structure, usability, and how everything works together over time. By pairing thoughtful design and development with clear project planning, shared documentation, and realistic schedules, I help teams stay aligned from discovery through launch—resulting in digital experiences that feel fresh, comfortable, and easy to use, while delivering lasting value for both users and the business.

Research & Discovery

Define your project's purpose, its goals, and measurements of success. Identify and understand your audience (both internal and external). We’ll be asking what's the problem or need we're trying to solve, and why is this website or Web app important to your audience and your business? These questions and answers, along with many others, will define the WHAT and WHY of our project’s requirements.

Information Architecture

This is the start of HOW we’re going to design and build a successful website. We’ll begin by mapping out the content needs and functionality for your audience and your business. We’ll explore content organization, labeling, and the overall flow of your website’s experience. We’ll define content types—the building blocks of your site’s structure, each with its own role, rules, and purpose—and identify opportunities to simplify and strengthen the relationships between them. Review, test and iterate.

Wireframing & Prototyping

Explore low-fidelity concepts for the navigation model, site-wide functionality, and page layouts. Create clickable prototypes to illustrate, and test interactive behaviors and the overall user experience, including responsiveness and accessibility. Review, test and iterate.

Visual Design & Content Development

With all of our diligence preceding this step, we can now focus on bringing our design concepts to life through user interface (UI) design. We'll begin by evaluating your current visual language, and identifying what we have to work with and/or evolve. We'll then thoughtfully refine your content and layouts, and apply color, type, photography, graphics, and icons to enhance the overall experience. Review, test and iterate.

Frontend & Backend Development

We're designers with strong development sensibilities, and developers with strong design sensibilities. We keep a close eye on the UX and UI all the way through the early stages of the design process, through writing clean and accessible HTML and CSS, through on-page animations and micro-interactions, through on-page performance, and then all the way through to a thoughtfully built content management system.

Quality Assurance Testing

Every project, no matter how large or small, will be thoroughly tested on multiple browsers, devices and operating systems—assuring proper functionality, grammar, layout, accessibility compliance and performance.

Launch & Post-launch Support

Launching your project is the pinnacle step in this process, but it shouldn't stop there. Successful websites and Web Apps require continuous care and attention. Even though one of the goals of a thorough and thoughtful process is to focus on immediate needs, we still need to look into our crystal ball and build a flexible and scalable solution that can adapt to changes in business or audience needs over time.

We want to empower our clients to take control of their website’s day-to-day needs, and provide them with the tools to reduce their dependencies on designers and developers. However, larger changes are inevitable, and to better serve you, we’d love have you keep us as close to your business as possible.

As AI-powered tools increasingly shape how people find, interpret, and interact with digital products, clarity and structure matter more than ever.

I help teams design and build websites and digital products that are organized, semantically sound, and resilient—so they work well not only for people, but also for modern search engines, assistive technologies, and AI-driven discovery tools.

This includes thoughtful information architecture, meaningful content structure, accessibility-aware markup, and systems designed to evolve as technology changes—without chasing trends or sacrificing usability.

Webby Awards*

One Show Interactive*

CSS Design Awards

Adobe Site of the Day

Comm Arts Site of the Week

Internet Advertising Awards

REBRAND

Summit Creative Awards

Horizon Interactive Awards

FCS Portfolio Awards

Omni Intermedia Awards

MITX Awards

W3 Awards

*Notable Awards: My Webby Awards recognition was the result of my partnership with RDVO, and my One Show Interactive recognition was the result of my partnership with Tag New Media.