I’m an independent Web Design Director focused on the architecture, design, and development of websites, Web apps, and digital products. I lead (or partner with) teams of other Web specialists to craft user-centric experiences that blend creativity with the power of technology—providing strategy, user experience (UX) design, user interface (UI) design, and development for all digital initiatives.
Throughout my career, I've had the privilege of partnering with a lot of great people from a lot of great companies—both large and small.
Websites often lose users with an overwhelming amount of content and functionality, and poor organization. This can be the result of short-sighted planning and a lack of focus. Together, we’ll create an experience for your customers that feels fresh, comfortable, easy, and most important, valuable. What’s valuable to them is valuable to you.
Define your project's purpose, its goals, and measurements of success. Identify and understand your audience (both internal and external). We’ll be asking what's the problem or need we're trying to solve, and why is this website or Web app important to your audience and your business? These questions and answers, along with many others, will define the WHAT and WHY to our project’s requirements.
This is the start of HOW we’re going to design and build a successful website. We’ll begin by mapping out the content needs and functionality for your audience and your business. We’ll explore content organization, labeling, and the overall flow of your website’s experiences. We’ll define content types and identify opportunities to simplify and strengthen content relationships between sections of your website. Review, test and iterate.
Explore low-fidelity concepts for the navigation model, site-wide functionality, and page layouts. Create clickable prototypes to illustrate, and test interactive behaviors and the overall user experience, including responsiveness and accessibility. Review, test and iterate.
With all of our diligence preceding this step, we can now focus on bringing our design concepts to life. We'll begin by evaluating your current visual language, and identifying what we have to work with and/or evolve. We'll then thoughtfully refine your content and layouts, and apply color, type, photography, graphics, and icons to enhance the overall experience. Review, test and iterate.
We're designers with strong development sensibilities, and developers with strong design sensibilities. We keep a close eye on the UX and UI all the way through the early stages of the design process, through writing clean and accessible HTML and CSS, through on-page animations and micro-interactions, through on-page performance, and through a thoughtfully built content management system.
Every project, no matter how large or small, will be thoroughly tested on multiple browsers, devices and operating systems—assuring proper functionality, grammar, layout, accessibility compliance and performance.
Launching your project is the pinnacle step in this process, but it shouldn't stop there. Successful websites and Web Apps require continuous care and attention. Even though one of the goals of a thorough and thoughtful process is to focus on immediate needs, we still need to look into our crystal ball and build a flexible and scalable solution that can adapt to changes in business or audience needs over time.
We want to empower our clients to take control of their website’s day-to-day needs, and provide them with the tools to reduce their dependencies on designers and developers. However, larger changes are inevitable, and to better serve you, we’d love have you keep us as close to your business as possible.