FCG Ecommerce
FCG Ecommerce Solutions needed a web presence that clearly defined who they are and what they offer to their internal network of industrial brands. We took a focused, one-page approach to meet the needs of a time-strapped audience—keeping things simple, informative, and free of unnecessary noise. The goal was to quickly communicate their value as a trusted partner in eCommerce, marketing, and digital infrastructure, especially in the flow control and automation space.
I led the UX and UI design while working closely with the team to shape the site’s content structure and define the principles that guided its development. Together, we crafted a clear, confident voice that highlights FCG’s strengths—technical expertise, operational efficiency, and a strong commitment to partnership. The result is a streamlined site that helps internal stakeholders quickly grasp what FCG offers and why it matters.
Visualizing Value Through Animation
To bring FCG’s services to life visually, I created a series of custom illustrations and lightweight animations using After Effects, Bodymovin, and Lottie. Each animation represents a featured service—from product configurators to AI-driven marketing—and adds clarity, energy, and personality to the one-page site, while keeping performance fast and seamless.
